Book Marketing is a Fulltime Challenge that Successful Authors Trust to a Book Marketing Pro
Book Marketing Strategy
In a typical book marketing campaign, Westwind Communications targets book reviewers at
magazines, newspapers and electronic media across the United States. Since our contacts in the media
are exceptionally good, we have a high success rate with frequent placements. Westwind Communications
develops and nurtures relationships with writers, editors and producers so they trust us when we give
them a story idea.
Book Publicity Challenges
To demonstrate the formidable task of promoting a book, at a recent conference the producers of the
Today Show and Good Morning America said they each receive about 75 books EVERY DAY!!!! With
those incredible numbers unless an author has a PR person working for them it is unlikely their book
will ever cut through the clutter to get on the radar screen.
Book Publicist Scott Lorenz of Westwind Communications also works with authors to uncover interesting "angles"
about them personally and the book itself and will pitch these ideas to the media. With thousands of
media outlets this is a very time consuming task, however unless an author has someone actively promoting
their book, it’s just one of a million books lost on the shelves of Barnes and
Noble and in the "ether" of Amazon.com.
We embrace the philosophy of Greg Stielstra,
author of PyroMarketing, who was marketing director of the Purpose Driven Life, the best selling hard
cover book in history. To find out more about PyroMarketing,
One of Westwind Communications' authors had a ten minute interview on
The Howard Stern show. That ONE interview caused a 15 fold increase in traffic to the author's
web site. Click to see graph of results.
We’ll gladly outline our
and book promotion
services in a proposal. In it we'll discuss these topics:
- Determining the audience
- Opening distribution channels
- Getting your book reviewed
- Exposing you to the national print media
- Using wire services for national promotion
- Obtaining TV and radio coverage
- Positioning you as an expert
- Advice on your web site
- Using the Internet to promote your book
- Media training
To discuss how Westwind Communications helps authors get all the book publicity
they deserve and moreTM, contact
firstname.lastname@example.org, call 734-667-2090 or complete
the Book Marketing Proposal Request Form.
Below are comments from some of the authors we have worked with.
In a word this describes Scott Lorenz and Westwind Communications, Marketing Professionals Extraordinaire!
Writing my book wasn’t nearly as challenging as marketing it. I could massage the words to bring
my story to life; unveil the emotions, the drama or the hilarity. But I was completely inexperienced
at how to promote my multi-award winning memoir through marketing.
Scott Lorenz is dedicated, knowledgeable, connected, personable and passionate about
his work and brought all of these qualities to advance my work. I sincerely enjoyed and appreciated
the entire marketing experience with Scott at the helm. I highly recommend him and in fact have several
Elaine C. Pereira, Author,
I Will Never Forget-A Daughter's Story of Her Mother's Arduous
And Humorous Journey Through Dementia
“Ask me about publicist Scott Lorenz and I’d say, 'Hire
"Scott and his outfit, Westwind Communications do excellent promotional work for books, either fiction or non-fiction. Scott is
a straight shooter and does not make inflated promises, something I’d had way too much of before
I worked with him. He will get your book reviewed, he will get your book blogged about, he will get
you publicity as an author. He will do quality book trailers and if there is anyone out there interested
in giving you a radio, TV, or magazine interview, he can find them. Scott is very well connected
and I highly recommend him."
Sasscer Hill, Agatha, Macavity and Tony Ryan award nominated author of
RACING FROM DEATH, and THE SEA HORSE TRADE
“Scott Lorenz will be the first and only person we would recommend to
our authors in the future'”
"Scott Lorenz was retained by the author of one of the books we published to generate buzz and reviews. What he was able to accomplish
on rather short notice was way beyond our expectations or the experience we've had working with other
publicists in the past. He will be the first and only person we would recommend to our authors in the
Foster Winans, Ghostwriter and Publisher
President, Winans Kuenstler Publishing
As I was launching SIKANDER I searched for a publicity firm that would be capable of relating to its
subject matter and attuned to relevant current affairs. I also wanted someone who would have patience
working with a client who was new to the industry like me and who, beyond publicity would also need
the all-important critical book reviews to help launch the book. I wanted an accomplished, skilled publicist.
Westwind's Scott Lorenz did not disappoint. I was left
with the sense that Westwind was a 24x7 company and despite Scott being deeply involved with
other clients, he always made me feel like I had his full time and energy dedicated to me. I especially
like how he was always ahead of me and thinking about new angles and new initiatives to gain more of
a platform. I have no hesitation in recommending Westwind Communications to any publisher or
self-publisher, but especially to someone new to the business.
M. Salahuddin Khan
Author of SIKANDER
Lorenz of Westwind is a dynamic, highly proactive publicist who actually delivered the 'goods;'
i.e. results. His unflagging efforts transformed what many others had deemed 'evergreen' material
into a formidable program of press releases, book reviews and major television media placement. I recommend
his services without hesitation.”
Barry Friedberg M.D.
Author, Getting Over Going Under
I really, truly appreciate the great start that you gave me and the residual assistance, as well. You're
the best!” :)
Author of Wake Up! You're Probably Never Going to Look Like That
kept my book 'CUBA' in the news delivering national hits in the Associated Press and Washington
Post Syndicate. He masterfully tied my book into breaking news about Fidel Castro's changing health
and announcements resulting in dozens of interviews across North America."
have worked with Scott for a year plus on promotion of my poetry book. He is terrific; a self starter,
knows publishing, good ideas, most cooperative, always available, a good guy. I'll use him again."
Lorenz dramatically improved our web site, revamped my book cover making it irresistible and obtained
several top notch book reviews. He arranged dozens of radio interviews and two TV interviews, one of
which resulted in a one year contract for a weekly appearance the 10pm news on a CBS affiliate. To top
it off he placed me in the New York Times and The Christian Science Monitor."
“Scott, you are the go-to-PR-guy who’s in a league of your own. Your
PR skills are poetry in motion because you do all the little things. You’re everything
that’s good about PR and you’ve been nothing short of spectacular in promoting
“Scott Lorenz gets publicity results. As a first time author, I was struggling with getting
publicity for my book, Reclaiming My Soul from the Lost and Found. Within the first few weeks
of working with Scott, I had a front page story in the business section of The Westchester Journal
News! Scott is easy to work with and very dedicated. I thoroughly enjoy working with him.”
“Getting publicity for my first published novel, RETIRED was no easy task for Westwind Communications,
but Scott Lorenz made it look easy. I was interviewed by no less than 4 dozen radio stations including
NPR, KOA in Denver and a two hour interview and call in segment on the Bev Smith Show.
We had stories in several newspapers and Automotive News did a feature story. The bottom line;
I liked Scott’s no nonsense approach to promoting my book even though he never bought me lunch!”
“Scott Lorenz jump-started the marketing campaign for my first novel Tantalus Zero. He not
only effectively promoted the book, but helped me promote myself as an author and authority. We got
immediate results--radio, television, my picture on the cover of a major trade journal, you name it.
Books are moving. Scott is savvy, energetic, and above all effective. And last but not least, working
with him has been fun."
Dr. Marshall Moore,
Author, Tantalus Zero
“Westwind Communications scheduled dozens of radio, TV and print interviews for me during
a very intense book signing tour across the United States in the spring of 2004. From international
and national appearances on FOX & FRIENDS, Howard Stern and Voice of America
to dozens of local media outlets. Furthermore, Westwind Communications scheduled multi-city book
signings in Arizona, New Mexico, Texas, Arkansas, Alabama, Florida, South Carolina and Washington DC
at major bookstores like Barnes & Noble as well as independents. Scott Lorenz was a pleasure to
The Gem Hunter, True Adventures of an American in Afghanistan
wrote my book, "Find Them Fast," when I was working as a reporter at The Detroit
News. Even though my editors and colleagues knew about the book, none of them seemed interested
in it until your press release about it landed on their desks. All of a sudden, they were interested
in doing a story about it - your press release piqued their interest and "legitimized" the
Former Investigative Reporter
The Detroit News
Author of Find Them Fast
a living as an author is a full time job leaving me little time for promotion. In my twenty-seven years
in the business, I've never encountered a better PR talent than Scott Lorenz and he brings an energy
to bear that has to be seen to be believed. If he can't get you noticed, check your pulse - you
probably don't exist.”
Award Winning Author
Click For Press Clips
interviewed several publicists. No one seemed to understand the importance of my message as well as
Scott Lorenz. He strategized with me to find the best ways to get publicity and was always available
to calm my fears. As a first time author, this was pretty impressive. I’ve had interviews on FOX
News, radio interviews throughout the USA and a story in the National Examiner. I continue to work with
him on marketing projects that are relevant to the book. I highly recommend Scott Lorenz for your publicity
The ABC's of Widowhood
I found out my publisher was going to add the book my sister and I co-wrote in their “portfolio”
of a dozen other books they were promoting at the same time, I realized we needed to hire
our own PR firm to promote “The Workout Copout.” That’s when I turned to Scott
Lorenz and that’s when we started to get publicity.”
The Workout Copout
“Scott you did a great job! You've made my day…that is really great work…you
sure did your homework. I love it… I really love it.”
Anything, My Love
your services are clearly worth their weight in gold!”
Richard CarterPhoenix Ashes
Click For Press Clips
Marketing a Book is a Fulltime, Skilled Challenge That Most Authors Trust to a Book Marketing
Pro Says Book Publicist Scott Lorenz
Public Relations and media exposure are critical to a book's success. Unless an author has
someone skilled in book marketing promoting their book, their potential best-seller is just one of a
million books lost on the shelves of Barnes and Noble, Walden Books and in the "ether" of
Plymouth, MI (PRWEB)--Book marketing
requires special skills and most authors simply do not know how to market a book. That's why so
many authors use the unique book promotion skills of Scott Lorenz of Westwind Communications when they
are ready to enter the book market.
Lorenz is President of Westwind Communications, a public
relations and marketing firm that has a special knack for working with authors, individuals and entrepreneurs
to help them get all the publicity they deserve and more.
Lorenz has handled public relations
and marketing for numerous authors, inventors, doctors, lawyers, and entrepreneurs since 1980 and is
an integral part of the marketing strategy for many firms.
The importance of marketing to all
authors is stressed by John Kremer, author of "1,001 Ways to Market Your Book," who states: "Eighty
percent of all books are sold by word of mouth, but it’s publicity that primes the marketing pump.
Remember that you cannot do everything, so hire the right persons to do the things you can't do.
If you're not comfortable doing your own publicity, then hire someone who does it for a living."
His book is available at: http://www.bookmarket.com
authors who know they can't promote themselves turn to Lorenz, a leader in the book marketing profession
who knows the trade requirements of successfully marketing a book and has done so for many writers.
Cynthia Simmons, author of Anything, My Love, worked with Lorenz and received nearly a two page
write up and color photo in Women's World. She commented: "Scott you did a great job! You've
made my day. That is really great work. You sure did your homework."
Working with Bill Vann,
author of Retired, Lorenz has arranged numerous radio interviews and has introduced Vann to the editors
of dozens of newspapers and magazines. Other authors who didn't have the time or skill to tackle
the book promotion business themselves and handed over their book advertising and book publicity to
- Dana Mitchell, author of The Workout Copout: "When I realized I needed to hire a PR firm
to promote 'The Workout Copout,’ I turned to Scott Lorenz and that's when I started
to get publicity."
- Aimée Carter, author of Phoenix Ashes, found marketing a book too much to take on because
she was only age 16 when her first novel was published and had to devote time to her studies. After
trusting Lorenz with the tasks of book marketing, book advertising and book publicity, Carter concluded: "Scott,
your services are clearly worth their weight in gold."
- Erma Bombeck Award winning author Mike Ball uses Lorenz's book marketing savvy because he
is too busy to do the promotion himself. "Making a living as an author is a full time job leaving
me little time for promotion," says Ball. "In my 27 years in the business, I've never
encountered a better PR talent than Scott Lorenz and he brings an energy to bear that has to be
seen to be believed. If he can't get you noticed, check your pulse -- you probably don't
- Jackie Miles, author of Roseflower Creek, operates her own business in addition to writing and
going across the country speaking about abused children. She also lacks the time for book marketing
and book promotion and found the results she wanted after signing up with Lorenz.
In a typical book marketing campaign, Westwind Communications targets book reviewers at magazines,
newspapers, and electronic media across the U.S. "Because our contacts in the media are exceptionally
good," explains Lorenz, "we have a high success rate with frequent placements. I develop and
nurture relationships with writers, editors and producers so they trust me when I give them a story
Westwind Communications also works with authors to uncover interesting 'angles'
about them personally and about the book itself and then pitches those ideas to the media. "With
thousands of media outlets, this is a very time-consuming and daunting task," says Lorenz. "Unless
an author has someone skilled in book marketing promoting their book, this potential best-seller is
just one of a million books lost on the shelves of Barnes and Noble, and in the "ether" of
The importance of using a book promotion or marketing professional is stressed
by Eric Kampmann, president of Midpoint Trade Books which handles book distribution for authors, when
he commented: "Of course, there are many reasons why a book might become a success or even a bestseller,
but we believe that the single best investment for you is an effective publicist."
a recent conference in New York City, the producers of the Today Show and Good Morning America said
they each receive about 75 books every day!" says Lorenz, who has met and maintained contact with
these producers, "With those incredible numbers, unless an author has a PR person working for them
it is unlikely their book will ever cut through the clutter to get on the radar screen."
Lorenz will use one approach when pitching book reviewers at national media, producers and assistant
producers of national television shows, and a different approach when promoting books via the radio
or Internet. All approaches produce results.
Westwind Communications' clients have been featured
by Good Morning America, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles
Times, USA Today, Investor's Business Daily, Wall Street Journal, Washington Post, Family Circle,
Woman's World, and Entrepreneur, to name a few.
"We create and implement marketing,
advertising, and communications strategies for a wide variety of authors," explains Lorenz. "Westwind
Communications excels at helping authors get all the publicity they deserve and more."
discuss how Westwind Communications helps authors get all the publicity they deserve and more, contact
email@example.com or call 734-667-2090.