Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous doctors, lawyers, authors inventors and entrepreneurs since 1980 and is an integral part of the marketing strategy for many firms.

While working with prominent doctors over the past several years Lorenz has arranged for plastic surgery, LASIK surgery, dental surgery, liposuction and BOTOX for numerous radio, TV, and Sports personalities in Michigan. He’s arranged endorsements with members of the Detroit Lions and Red Wings as well as Detroit TV and radio personalities helping to convince customers that it’s safe and desirable to use elective medical procedures.

On an international level, Lorenz handled the public relations effort for Kevin Uliassi, a balloonist attempting to become the first person to fly solo around the world in a balloon. More than 135 news organizations generated over 4,000 articles and newscasts worldwide during the launches and flights over a four year period.

Lorenz has represented several tech firms in helping to communicate their story to the media,
investors and the public. An early Internet convert, Lorenz and Internet pioneer Jon Zeeff together
sent the first Christmas card over the Internet in 1995 and enabled 65,000 cards to be sent by web site visitors as part of the promotion for the Domino’s Farms Christmas Light Display.

In 1995 Lorenz developed and implemented a national marketing and public relations campaign for an award-winning science series telecast on Nickelodeon called Teacher to Teacher with Mr. Wizard. He co-developed with the Detroit News a science tabloid featuring Don Herbert a.k.a. Mr. Wizard, which was distributed in elementary schools as part of the Newspapers in Education (NIE) program.

Lorenz was a member of the Executive Team for Domino’s Hospitality Group where he developed and implemented numerous advertising and marketing plans for various entities owned by Domino’s Pizza Owner and Founder Tom Monaghan. One in particular was a biotech firm called Morel Mountain which owned the patent on growing the once wild Morel mushroom indoors. Lorenz traveled to Tokyo, Japan in association with JETRO to establish channels for distribution of the mushroom and helped position the company for sale.

Lorenz has gained insight into the needs and concerns of charity as a result of his involvement in two local organizations. From 1992-1997, Lorenz was Director of the Christmas Light Display at Domino’s Farms, a light and laser extravaganza that attracted hundreds of thousands of visitors and raised more than $500,000 for local charities. From 1991-2000 he served as a judge for JCPenney’s Golden Rule Award, which recognizes the contributions of volunteers to their community charities.

Scott Lorenz has earned many awards for his advertising and marketing campaigns. In 1984, Michigan Governor, James Blanchard named him Ambassador of Tourism for his outstanding contributions to Michigan Tourism. Those efforts included the creation of the International Plymouth Ice Sculpture Spectacular and the Mayflower Hotel Hot Air Balloon Festival, together attracting 500,000 people annually. His Canadian “$ at Par” promotion created a media blitz of his small community of Plymouth where more than $1,000,000 worth of public relations was generated for a very simple idea - accepting Canadian dollars at-par in retail shops on a community-wide basis.

In 1991 the HSMA awarded a bronze medal to Lorenz for creating one of the most outstanding hotel restaurant marketing and advertising campaigns in America for a restaurant he co-developed in Ann Arbor called “Guy Hollerin’s.”

His extensive media contacts have produced volumes of clippings and hours of television and radio footage. He and/or his clients have been featured by many major publications and news programs including, Good Morning America, The CBS Early Show, Today Show, CNN, ABC Nightly News, Nightline, The Sci-Fi Channel, PBS, Guinness Prime Time, The Los Angeles Times, The Wall Street Journal, Investors Business Daily, The Washington Post, Family Circle, Woman’s World, and Entrepreneur, to name a few.

Scott Lorenz is a 1978 graduate of the University of Nevada Las Vegas (UNLV) School of Hotel Administration where he served as Student Body President. Lorenz is a hot air balloonist with more than 1,050 hours as pilot in command. He’s traveled throughout the United States, Japan, Canada, China, England, France, Austria and Spain participating in various balloon events. He has flown over Niagara Falls, The Great Wall of China, Disney World and the Olympics in Calgary. Married in 1979, Scott and his wife, Yvonne have two children, Katie and Joe, whose names are displayed on the side of their balloon, The Sun Pirate.

 

   Phone: (734) 667-2098 scottlorenz@westwindcos.com Fax: (734) 455-7090   
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