"How to Find Good Books to Read?"
Ask Book Publicist Scott Lorenz
What Should I Read? I was recently asked this question by a reporter and it really made me think
about the process a book lover goes through when determining what book to buy.
It's a great question because as a book publicist I want you to read my clients' books of course!
But how do we connect 'you,' the reader, to my client?
I could not do this work if I did not have a love of books as they are being published at a rate of
a few hundred a day; it's really impossible to keep up. But, that said, here are some tips for book
lovers about determining what to read.
- Get a Kindle. Then sign up for Amazon Prime. Create a wish list of the books you would like
to read. Write a review about books you've read. Rate them 1-5 stars. Then Lo and Behold, Amazon
will use an algorithm to suggest books that you might like. If you sign up for their daily email,
you'll get one from Amazon with books that are FREE that day on Kindle and others that are priced
under $10. Before long you'll have more books than you'll have time to read and, most likely
they'll be books you'll be interested in.
- Then go to C-Span's Book TV. booktv.org/schedule.aspx Each weekend, Book TV features 48
hours of nonfiction books from Saturday 8am (ET) to Monday 8am (ET). They have interviews, presentations
and readings by the top authors. This is a terrific way to keep abreast of the important books of
the day, and what better way to learn about a book than to hear about it directly from an author.
- Register at GoodReads. www.goodreads.com They ask new visitors to tell them what titles or genres
they've enjoyed in the past, and they'll provide what they call 'surprisingly insightful
recommendations.' They have 40+ genres of books listed on their home page alone and offer everything
from Romance and Religion to Cookbooks and Science Fiction.
- There are the old standards too, like the New York Times Bestseller list. You can find all kinds
of books that are selling well. www.nytimes.com/best-sellers-books/overview.html Does that mean
you should read them? Maybe. There are so many books out there that are well written and deserve
to be on that list but they lack the marketing muscle to get noticed. Remember, the NY Times list
does not always reflect the best books, just the bestselling books.
The Bottom Line: If you want to discover new books, new authors and new thought, tap into the
technology that allows you to find the books you'll be most likely to want to read. Do it today.
About Book Publicist Scott Lorenz
publicist Scott Lorenz is President of Westwind Communications, a
public relations and marketing firm that has a special knack
for working with authors to help them get all the publicity they deserve and more. Lorenz works with
bestselling authors and self-published authors promoting all types of books, whether it's their first
book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus,
Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX &
Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today,
Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. Learn more about Westwind
Communications' book marketing approach at
http://www.book-marketing-expert.com or contact
Lorenz at scottlorenz at westwindcos.com or by phone
at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist.