Language of sports creates bonds
SPORTS & RECREATION
By JIM IRWIN
Associated Press Writer
Don Powell is shown
holding his book "Best Sports Cliches Ever!" in West
Bloomfield, Mich. Powell, a psychologist and president of
the American Institute for Preventive Medicine in Farmington
Hills, Mich., has accumulated more than 4,000 sports cliches.
He narrowed the list down to 1,771 and then self-published
"Best Sports Cliches Ever!", a 192-page paperback.
DETROIT -- Don Powell has heard it all before, and not
necessarily in his day job as a psychologist.
The lifelong sports fan's memory is crammed with any number of
sportscasters describing "Cinderella stories," coaches speaking
of "beating ourselves" and athletes "giving 110 percent."
Flying from Texas to Detroit a year ago with nothing to read, a
bored Powell began jotting down sports cliches. By the time his
plane touched down, he had 315 of them.
An obsession was born. So was a book.
Powell, president of the American Institute for Preventive
Medicine in Farmington Hills, eventually accumulated more than
4,000 sports cliches. He winnowed the list down to 1,771 and
then self-published "Best Sports Cliches Ever!" The 192-page
paperback has been on sale since mid-September online, through
Amazon.com and in bookstores.
Powell says his interest in cliches, spoken and written, goes
back to his childhood in New York.
"Some things just captivate you," he said in a recent telephone
interview. "Going to these games, I was always interested in
these cliches that my dad or the fans around me would use. I was
intrigued by the fact that in just a few words you can create
something very visual."
For that reason, Powell said, cliches aren't necessarily bad.
"It's like shorthand. It's a way of communicating quickly,"
especially during real-time broadcasts when the action is
unfolding, he said. "We complain about them, but we use them.
... You're trying to appeal to a large audience. Cliches kind of
help you bridge the gap between the veteran (sports fan) and the
Powell once played out that scenario in
"My friend and I went to a Lions game and we talked entirely in
cliches. We'd say things like 'He really got separation on that
pass,"' which means the receiver got far enough away from his
defender to make an uncontested catch.
"And people around us started interjecting, talking in cliches.
Everybody had some. It's almost like a fan club where there's a
secret handshake among sports fans."
Powell acknowledges that many cliches have gone bad by being
left out in the open too long.
Respondents to his online poll at bestsportscliches.com said the
most overused cliche was "'We're taking them one at a time,'
followed closely by 'He's giving 110 percent.' And the third one
is, 'This is as big as it gets,"' he said.
Powell said many sports figures' reliance on cliches is the
product of "a lack of creativity ... It's like they're imprinted
in your brain." At the same time, Powell said -- slipping into
cliche-speak of his own -- "They don't want to create fodder for
the other team's locker room. They try to keep things under the
Harry Atkins heard thousands of cliches uttered by hundreds of
athletes while working from 1979-2000 as
sports editor for The Associated Press.
"Alan Trammell comes quickly to mind," Atkins said of the
longtime Detroit shortstop who is heading into his third season
as Tigers manager. "Because Alan is such a good guy, but also a
shy guy. He grew up with television, so that's what he heard and
it was easy for him ... Tram spoke in cliches constantly."
Football was a prolific source of cliche-speak, said Atkins, a
member of the Michigan Journalism Hall of Fame.
"In the early days most
players who were associated with (football coach) Bo (Schembechler)
would say they were 'jacked up.' They were never 'fired up.'
They were 'jacked up."'
Former Michigan State football coach George Perles "was good for
a ton of those things," Atkins said. "'One game at a time' was
Indeed, Powell's book lists more football-related catch phrases
than any other sport, and his nominee as the most prolific
cliche generator is "Monday Night Football" analyst John Madden.
But, he adds: "You cannot describe sports without cliches. If
you banned Madden's cliches, there'd be a lot of dead air."
Sports cliches ultimately do what the sight of a classic car or
the sound of a now-graying rock band can do, Powell said.
"The concept of familiarity breeds comfort ... to remind us of a
time in our youth when we were stress-free," he said. "The same
comfort comes from words."
Trite and true
ACCORDING TO WEBSTER:
Cliche (n): A trite expression or idea.
ACCORDING TO PSYCHOLOGIST/SPORTS FAN DON POWELL: Sports
cliches are valuable because they use only a few words to
express complex thoughts or actions; their familiarity creates a
GAMER OR GAMEY? Powell's book, "Best Sports Cliches
Ever!", lists the most overused cliches as "He gave 110
percent"; "We're taking them one at a time"; "There's no 'I' in
team"; "They have a leg up"; "It's do or die"; "This is as big
as it gets"; and "He's a real gamer."
TAKING IT TO THE NEXT LEVEL: Powell ranks "Monday Night
Football" analyst John Madden as the most prolific purveyor of
cliches in sports broadcasting.
Here's the way they use cliches